How do you add the word “Big” to “Master Data Management”? Big Master Data Management? Master Big Data Management? It does not matter, really. What matters is the opening of MDM to big data.
Predict: in 2013, big data will drive part of the requirements for MDM programs, recognizing that new types of data are becoming constituents of enterprise information.
Big data technology provides access to “new data”: new types of information coming from outside the firewall, from unsuspected data sources, or from sources that were simply not accessible before. They also provide a renewed access to enterprise “dark data”.
